Putting up an apartment for sale is a totally different ball game from selling a bungalow or a mansion. This is because, for starters, the target market for apartment owners is very different from that of home buyers.
Listed below are some of the factors to consider when selling an apartment:
You need to know how much the apartment for sale is worth. Asking for a price far beyond its current price will leave you stuck with no suitors and force you to lower it later on, which might be misconstrued to mean there is something wrong with it. Set a price that seems fair and will at the same time earn you a profit as this will generate interest for the apartment. If you are not sure about its worth, you can get professional help to guide you with estimates.
List all the amenities that your apartment offers. These may include number of rooms, design of rooms, parking allotment and such.
Location may be a very good selling point if the apartment is close to many amenities such as roads, schools, hospitals or shops.
The marketing stage is the most important part of the sale. Draft advertisements with all the features included but do not list what does not exist or may act as a turn-off to potential suitors who see the ad. Pictures are known to attract buyers more because they show part of the apartment and can help suitor decide from there to go and view or not. The secret to producing an eye-catching ad is all in the words you use. Phrases like ‘walking distance’, ‘security’ and ‘available parking’ as sure to capture a suitor’s attention faster. The advertisements can be posted in newspapers, online, distributed at the social gathering locations like church, posted at bus stations or train stations or given to friends who through word of mouth, can spread the word.
Arrange for the viewers to see the apartment for sale at the same time, that way, the decision making is hastened as each of them views the other party as a competition. You will also not have to try hard to convince the suitors because just the presence of other suitors is enough to sting the potential buyers to action.
However, if you are not too sure about how to go about pitching your apartment for sale, you can always get a real estate agent to do everything for you given their wide experience in the industry, at a cost of course.